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Viral Marketing

Viral marketing uses the social networking media to popularize a Web site or a product. This technique works in the same way the offline ‘word-of-mouth’ technique works for some products. As an example to substantiate this, ask your kid about his favorite chocolate. Without a second thought, he will recall the name of the chocolate that his friend introduced him the other day. This is the power of mouth publicity. Today, with almost all products being sold through online methods, there is a lot of significance for viral marketing. Because of this reason, online marketing services suggest viral marketing as a method for online publicity of a Web site.

How does viral marketing work? The best example to demonstrate the success of this method is hotmail. Hotmail uses its own email medium to invite every person to join the account. Have you noticed the footnote contained in the hotmail message you received from your friend? It reads: Get your private, free e-mail at www.hotmail.com. Readers, who find it interesting, just need to click on the link for once. Done! Not all readers would have clicked the link; but many would have; otherwise how could Hotmail become the No.1 email service provider in the world?

Many SEO agency and firms providing SEO services encourage their customers to adopt viral marketing methods for better optimisation. There are many ways to achieve popularity using viral marketing technique. Depending on the nature of the Web site and nature of the service, customers can choose the technique. For example, if you publish newsletters or journals through your Web site, you may add a tag “tell a friend,” to it and encourage your readers to share it with others if they like to do so.

‘Really Simple Syndication (RSS) feeds is the modified form of the above method. RSS feeds, which are more popular in blogs, are now used in other types of contents as well. Many Web sites display good RSS feeds, which in turn help in link building and search engine optimisation. With the help of Web sites like blogger.com, you can create a blog and spread your message or marketing materials using RSS feeds.

Other popular methods of viral online marketing services include article submissions and viral software. In article submission, you create a set of articles on your topic of interest and submit to article directories. They will publish them with RSS feeds. These articles can contain links to your Web sites, so they help in generating traffic to your Web site. Viral software includes popularly downloaded software such as desktop calendar, wallpaper, e-organiser, etc. You may use one of them with your brand logo and spread it across through any social networking medium. If you need more information about viral marketing, approach an SEO expert or the online marketing consultants.